Nguyen, Phuong H., Edward A. Frongillo, Sunny S. Kim, et al. The Journal of Nutrition. Vol. 149, No. 11. November 2019

Researchers conducted two rounds of surveys in 2,000 Bangladeshi households to examine the diffusion of infant and young child feeding (IYCF) messaging through interventions targeting mothers’ social networks. Based on their findings, the authors propose that diffusion of IYCF information through social networks, bolstered by positive social norms for messages promoted over time, will positively affect changes in IYCF practices.