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Technical Report

This report presents a strategic agenda for nutrition Social and Behavior Change Communication (SBCC) to streamline priorities and investments by nutrition stakeholders in order to maximize the contribution of SBCC in reaching global nutrition targets. The strategic agenda was developed through a collaboration between Global Alliance for Improved Nutrition (GAIN) and SPRING, and includes a review of current evidence around proven and promising SBCC approaches from multiple sectors, a working meeting with thought leaders and experts to identify key principles of effective at-scale SBCC, and a broader stakeholder conference called Designing the Future of Nutrition Social and Behavior Change Communication: How to Achieve Impact at Scale.

Elements of SBC components working together for impact at scale.