Photo of parents feeding their infant
Photo Credit: Sokchanlida Horn

Malnutrition contributes to nearly half of child deaths. Because behaviors are central to the immediate and underlying causes of malnutrition, social and behavior change play an important role in sustaining improved nutrition outcomes. USAID Advancing Nutrition works across technical focus areas with individuals, families, communities, businesses, policymakers, and others to put incentives, services, and infrastructure in place to make optimal multi-sectoral nutrition behaviors and supportive norms second nature. We also foster environments that enable better nutrition norms and behaviors. To catalyze change we focus on five priority areas.

Our work:

  • Strengthens the skills and knowledge of nutrition actors across sectors  to help them apply effective SBC approaches
  • Advances systematic design, implementation, and monitoring and evaluation processes for high-quality SBC
  • Shifts social norms to achieve sustained change for better nutrition
  • Improves the collection and timely use of behavioral data in multi-sectoral nutrition programs
  • Promotes gender-equitable norms and behaviors across our work.


Community Health Worker weighing child

Strengthening Growth Monitoring and Promotion

Conducting a two-country case study to understand best practices and approaches to strengthen GMP

Infant and young child feeding programming adapts to safeguard nutrition gains in the face of COVID-19
Despite the many health benefits of breastfeeding for women and children, around the world, only 44% of infants are breastfed exclusively for six months. Social support is a key factor in achieving…
While breastfeeding is a natural process with proven benefits, it is not always widely practiced in the Kyrgyz Republic.