This brief outlines approaches to improve the enabling environment for maternal nutrition counseling. Authors review key considerations for the design of counseling services and strategies to strengthen service delivery platforms and build health worker capacity. They also explore actions to improve women’s access to dietary supplements and nutritious and affordable diets, strategies for delivering counseling services in humanitarian contexts, and approaches to monitoring counseling services. Countries should invest in research to build evidence of how to strengthen the coverage, quality, and equity of counseling in different settings.