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Case Study

In 2016, University Research Co. finalized a social and behavior change approach to provide consistent, accurate, and compelling messages that fit within the participatory Farmer Field Schools (FFS) approach and that reinforce the core content of the FFS. For each production or post-harvest practice a producer organization adopts through the FFS, the social and behavior change approach defines the key messages that the agriculture field officers then communicate to lead farmers.

Cover of Developing a Behavior Change Strategy for Aflatoxin Reduction in Groundnuts