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Baker, Phillip, Thiago Santos, Paulo Augusto Neves, et al. Maternal & Child Nutrition, November 2020

Increasing formula sales are linked to rising incomes, urbanization, social norms, women's work, medicalization, and the globalization of the industry. Companies use diverse and aggressive marketing techniques to grow their markets, including product diversification, digital marketing, and health professional co-optation. Current policies to protect, promote, and support breastfeeding are inadequate.