USAID Advancing Nutrition
Social norms influence the meaning and value of food as well as roles and expectations. Updated in 2022 after user testing, this guide is for nutrition program planners and implementers planning norm-responsive activities within nutrition-sensitive or nutrition-specific programming. The guide includes tips and tools to improve program outcomes by understanding and responding to social norms at key points in the program cycle and incorporates background on how to identify norms and monitoring and measuring normative change.
Focusing on Social Norms: A Practical Guide (PDF, 8.76 MB)
Focusing on Social Norms: Worksheet (DOCX, 2.09 MB)