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Published By:
USAID Advancing Nutrition
Publication Date:

This guide supports nutrition program planners by defining, describing, and explaining the process of developing high-quality programs to market healthy diets. This knowledge enables teams to make informed marketing decisions, create strong marketing campaigns, and diagnose and solve marketing challenges. The guide is grounded in real-world experiences. It combines social and commercial marketing best practices with firsthand experience—challenges and solutions—from partners who are actively working to improve nutrition outcomes by creating demand for healthy diets.

Cover photo: closeup of a person's hands holding berries. In the background is a basket of berries. Caption: "Cover photo: Cherries for fruit paste at a woman-owned food processing company in Haiti. Photo by Patrick Adams/RTI International.