We know that generating consumer demand for safe and nutritious foods is key to improving global nutrition. High-quality and successful marketing campaigns that improve nutrition outcomes include several components. This guide takes program planners and implementers step-by-step through the creation of a successful and well planned marketing campaign, complete with a myriad of examples and resources in the form of worksheets and annexes. USAID Advancing Nutrition is testing this advanced edition of the guide with USAID-funded implementing partners and will update it to reflect learnings by the end of 2023.