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Published By:
USAID Advancing Nutrition
Emergency Nutrition Network (ENN)
Publication Date:
Journal Article

Researchers conducted an online survey and in-depth interviews complemented by a document review to test the appropriateness of the Brand and Marketing Best Practices Framework in the public sector nutrition context. Findings show that the application of private sector techniques requires strengthened capacity and donor support. To successfully generate demand for healthy foods, nutrition programs should consider prioritizing target behaviors, strengthening benefit statements and value propositions for nutritious foods, using branding, and engaging with creative agencies.

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