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Published By:
USAID Advancing Nutrition
Publication Date:

This how-to guide walks you through the essential, basic process of audience segmentation necessary for all nutrition programs and services. This guide also introduces a specialized technique called “advanced audience segmentation” to use with quantitative and qualitative research data. Incorporating considerations for use in nutrition programs or services, this guide builds on The Compass for SBC’s “How to Do Audience Segmentation” guide.

Cover photo: two mothers stand outdoors, each holding her young child and smiling.