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USAID Advancing Nutrition
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A Social and Behavior Change (SBC) approach is central to achieving many of USAID’s nutrition goals, but what is SBC and how can we tell if we’re doing it well? At the core of SBC is a recognition that the way people act is entangled with their social connections and their local conditions. Our change efforts must, therefore, take into account the many social and environmental factors influencing how people carry out their day-to-day activities. Explore these key concepts and dig deeper into elements of quality SBC with this short video!