Women at a market holding a bowl of dried fish
Photo Credit: Feed the Future

USAID Advancing Nutrition is sponsoring the 2022 International Social and Behavior Change Communication (SBCC) Summit⁣⁣ as part of USAID’s global commitment to combating malnutrition and safeguarding the lives of women and children. Nutrition social and behavior change (SBC) communication resources, innovations, and learning will feature at the SBCC Summit, including project-led events and presentations. The global gathering in Marrakech, Morocco, taking place from December 5–9, 2022, brings together SBCC practitioners across disciplines to focus creativity, technical expertise, and innovation on sustainable development goals including hunger and nutrition to achieve significant and sustainable change. 

USAID Advancing Nutrition staff will convene experts to showcase and discuss ‘What Works in Nutrition SBC’ and will lead skill-building sessions on nutrition-specific and nutrition-sensitive innovations, facilitate discussions on quality SBC and capacity strengthening, and deliver presentations highlighting the project’s work. To stay up to date on USAID Advancing Nutrition’s participation in the summit, follow along on the project’s Twitter or LinkedIn, and save the project's SBCC Summit schedule to your Google calendar for real-time reminders and information.

Auxiliary Event

What Works in Nutrition SBC?

An event to kick-off the week, for nutrition SBC practitioners and those interested in nutrition led by facilitators from USAID and USAID Advancing Nutrition. We will work together to reflect on what works, identify resources and share experiences.

Monday, December 5, 2022
9–11 AM Morocco Time (GMT+1)
Room: Karam 4

Skills-Building Workshops

Generating Demand for Healthy Diets: Practical Lessons from Private Sector Marketing

A hands-on session to identify and apply insights from the private sector to generate demand for healthy diets

Tuesday, December 6, 2022
4:15 PM–6:15 PM Morocco Time (GMT+1)
Room: Bahia (Mogador)

Adapting High-Quality Illustrations from the IYCF Digital Image Bank—No Art Skills Necessary!

Interactive workshop to adapt IYCF Digital Image Bank image files for use in your program’s local context. 

Wednesday, December 7, 2022
4:15 PM–6:15 PM Morocco Time (GMT+1)
Room: Reda 4

The Keys to Quality SBC from Start to Finish: Practice with Nutrition

Interactive, hands-on workshop to learn and practice quality SBC processes using examples related to young children’s diets.

Thursday, December 8, 2022
4:15 PM–6:15 PM Morocco Time (GMT+1)
Room: Reda 4

Blue Skies Presentations

Seeking Shared Meaning in Social Norms Approaches for Sustained Behavior Change: The Challenge Dialogue Continues

Following a  2020 challenge dialogue and paper on social norms and (SBC), this dialogue will grapple with four remaining challenges. Review a related guide on planning norm-responsive activities within nutrition-sensitive or nutrition-specific programming for more information on the topics covered.

Monday, December 5, 2022
4–5:15 PM Morocco Time (GMT+1)
Room: Fes 1C

Supporting Local Leadership Skills Development for Social and Behavior Change

This dialogue will explore opportunities to strengthen local leadership for SBC in nutrition and other programming. Take a look at a related prioritization tool that helps nutrition program planners and implementers achieve effective social and behavior change by sharpening their focus on fewer behaviors. 

Thursday, December 8, 2022
4:45–6:15 PM Morocco Time (GMT+1)
Room: Fedala (Mogador) 

Oral Presentation 

Less is More: Prioritizing Behaviors for Effective Multi-Sectoral Nutrition SBC

A donor’s perspective on prioritizing behaviors in multi-sectoral programs and how this works in practice.

Thursday, December 8, 2022
9:15 AM–10:30 AM  Morocco Time (GMT+1)
Room: Fes 2

Poster Presentations

Getting It Right! Stepwise SBC Best Practice through User-Tested Tools

Sharing a suite of stepwise, user-tested tools to help programmers achieve high-quality nutrition SBC across the program cycle, including:

Monday, December 5, 2022
3:15–4:00 PM Morocco Time (GMT+1)
Poster Space

Learning from Health Providers: Quality Counseling for Child Nutrition

Recommendations from health workers in Ghana and Nepal to improve counseling during growth monitoring and promotion (GMP) services.

Monday, December 5, 2022
3:15 PM–4 PM Morocco Time (GMT+1)
Poster Space

What Does It Take to Provide Nurturing Care? Measuring Caregiver Resources

Measures of caregiver resources—intangible resources linked to their own physical and psychological well-being—help to understand and improve program outcomes. An online toolkit from USAID Advancing Nutrition on measures is forthcoming.

Monday, December 5 
3:15 PM–4:00 PM Morocco Time (GMT+1)
Poster Space

Learning from Experience: Findings from an SBC Review of USAID Development Food Security Activities

Shifts in how the USAID Bureau for Humanitarian Assistance supports partners to strengthen SBC based on a review of social and behavior change methods and approaches used in 11 programs carried out by the Office of Food for Peace.

Wednesday, December 7
10:45 AM–11:30 AM Morocco Time (GMT+1)
Poster Space