Photo of parents feeding their infant
Photo Credit: Sokchanlida Horn

Malnutrition contributes to nearly half of child deaths. Because behaviors are central to the immediate and underlying causes of malnutrition, social and behavior change plays an important role in sustaining improved nutrition outcomes. USAID Advancing Nutrition works across technical focus areas with individuals, families, communities, businesses, policymakers, and others to put incentives, services, and infrastructure in place to make optimal multi-sectoral nutrition behaviors and supportive norms second nature. We also foster environments that enable gender equality and better nutrition norms and behaviors. To catalyze change we focus on five priority areas.

Our work

Activities

Browse a selection of 9 activities from this Focus Area technical team.

Mother feeding her small infant

Strengthening Program Evaluations for Social and Behavior Change Activities Used to Improve Nutrition Outcomes

Quality social and behavior change (SBC) evaluations are needed to improve nutrition program design and nutrition outcomes.

Two women preparing greens and veggies for meals in a local market

Generating Demand for Healthy Diets

Melding private sector and social marketing best practices to promote healthy diets.

A group of people sitting in a circle are watching a demonstration from a woman sitting in the middle.

Partnering to Improve Maternal and Child Nutrition in Burkina Faso and Kenya

USAID Advancing Nutrition received New Partnerships Initiative (NPI) funding to provide grants and support to four organizations in Burkina Faso and Kenya working to improve maternal and child…

Growth monitoring and promotion (GMP) involves regularly measuring children, assessing growth adequacy, and linking children to tailored counseling and referral resources. It is designed to identify…
The project is working in the Maradi and Zinder regions of Niger to reduce both the prevalence of anemia among women of reproductive age and adolescents, and vitamin A deficiency among children under…
A counseling package on infant and young child feeding when COVID-19 is suspected or confirmed helps combat the rapid spread of misinformation at the outset of the pandemic.