Photo of parents feeding their infant
Photo Credit: Sokchanlida Horn

Malnutrition contributes to nearly half of child deaths. Because behaviors are central to the immediate and underlying causes of malnutrition, social and behavior change play an important role in sustaining improved nutrition outcomes. USAID Advancing Nutrition works across technical focus areas with individuals, families, communities, businesses, policymakers, and others to put incentives, services, and infrastructure in place to make optimal multi-sectoral nutrition behaviors and supportive norms second nature. We also foster environments that enable gender equality and better nutrition norms and behaviors. To catalyze change we focus on five priority areas.

Our work:

  • Strengthens the skills and knowledge of nutrition actors across sectors  to help them apply effective SBC approaches
  • Advances systematic design, implementation, and monitoring and evaluation processes for high-quality SBC
  • Shifts social norms to achieve sustained change for better nutrition
  • Improves the collection and timely use of behavioral data in multi-sectoral nutrition programs
  • Promotes gender-equitable norms and behaviors across our work


A father of twin infants sits holding one of the children in his lap, while the other infant is sitting in a bright green and orange baby stroller. A nutritionist sits to the right of the photo frame, next to the young boy. The boy is looking on as the nutritionist speaks to his father.

Engaging Family Members Improves Maternal and Child Nutrition

Engaging family members supports mothers and improves gender equity in the household.

Community Health Worker weighing child

Strengthening Growth Monitoring and Promotion

Conducting a two-country case study to understand best practices and approaches to strengthen GMP

USAID Advancing Nutrition will lead two sessions on critical issues in gender, diets, and social and behavior change at this year’s GHTechX.
USAID Advancing Nutrition will present on nutrition social norms and on responsive care and early learning for better nutrition.
Infant and young child feeding programming adapts to safeguard nutrition gains in the face of COVID-19