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Photo of parents feeding their infant
Photo Credit: Sokchanlida Horn

Malnutrition contributes to nearly half of child deaths. Because behaviors are central to the immediate and underlying causes of malnutrition, social and behavior change plays an important role in sustaining improved nutrition outcomes. USAID Advancing Nutrition works across technical focus areas with individuals, families, communities, businesses, policymakers, and others to put incentives, services, and infrastructure in place to make optimal multi-sectoral nutrition behaviors and supportive norms second nature. We also foster environments that enable gender equality and better nutrition norms and behaviors. To catalyze change we focus on five priority areas.

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Zhannat grew up in a big family in a rural, tree-filled region of Southern Kyrgyzstan, and now has five children of her own. Her youngest daughter, 8-month-old Aitunuk, is the only child that Zhannat…