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Photo of parents feeding their infant
Photo Credit: Sokchanlida Horn

Malnutrition contributes to nearly half of child deaths. Because behaviors are central to the immediate and underlying causes of malnutrition, social and behavior change plays an important role in sustaining improved nutrition outcomes. USAID Advancing Nutrition works across technical focus areas with individuals, families, communities, businesses, policymakers, and others to put incentives, services, and infrastructure in place to make optimal multi-sectoral nutrition behaviors and supportive norms second nature. We also foster environments that enable gender equality and better nutrition norms and behaviors. To catalyze change we focus on five priority areas.

Our work


Browse a selection of 18 activities from this Focus Area technical team.

Ghana GMP Health Worker counseling a young mother

Strengthening Growth Monitoring and Promotion: A Core Child Health and Nutrition Service

Learning from country experiences implementing growth monitoring and promotion.

Photo showing five people dancing outside, with smiles on their faces.

Improving Impact and Sustainability of Social and Behavior Change for Nutrition in Emergency Settings

Resources and tools to support USAID Resilience and Food Security Activity (RFSA) activities implement quality SBC for greater impact and sustainability of multi-sectoral programs.

Photo: a woman in a vegetable field with a child on her back

Learning from Social Norms Research in Reproductive Health

Understanding and responding to social norms is critical for achieving nutrition goals. The Passages Project legacy webinar shared a wealth of resources and lessons from implementation research on…

USAID Advancing Nutrition highlighted nutrition and wellness at a recent "Night at the Museum" event in the Kyrgyz Republic National History Museum.
USAID Advancing Nutrition supported the launch of a nutrition campaign in Kara-Darya Ayil Okmotu, a rural village in the western part of Jalal-Abad Oblast in the Kyrgyz Republic.
USAID Advancing Nutrition helped organize a running competition for the residents in Batken on May 1, 2023. The event promoted a healthy lifestyle and healthy nutrition among the population, and the…